Lowe Alchemy Mission
We create high value ideas for products and services that contribute to healthier living.
The Lowe Alchemy Difference
Alchemy is built on a business model tailored specifically to healthcare clients, designed to bring world class creative, consistent senior management involvement and the flexibility to invest with our clients in recognition of their potential and sometimes wide swings in revenue. To accomplish this, we stripped out all costs of operation that do not relate directly to client service, reinvested these savings to attract, retain and reward the best people in the business while relentlessly preventing a class of "management overseers" uninvolved in client service to materialize.
We are completely committed to creating consumer communications efforts for healthcare clients, broadly defined. In addition to traditional advertising communication, we offer completely integrated capabilities, including: Customer Relationship Marketing, Customer Identification and Acquisition, Public Relations, Brand Identity, Research, Licensing and Acquisition Support Services, and Collateral Creation/Production. We maintain a strong and successful relationship with one of the country's foremost medical agencies, Integrated Communications Corporation, for clients interested in the integration of consumer and professional efforts.
Our Creative Philosophy
We believe that a "brand is a brand" regardless of the category in which it competes and that great healthcare brands require the same considerations of personality and relevant positioning in consumers minds and hearts as a Nike, a Coke, a BMW.
We believe that so much healthcare advertising today has too much negative focus, steeped in "problem" versus "solution", that it squanders a legitimate opportunity to communicate a brand's true benefit while reminding people of what they already know. As such, healthcare advertising has evolved into a competition where rational argument wins out and the emotional power of the brand gets lost as a consequence.
We believe that great healthcare advertising is great advertising, pure and simple and that bringing a brand to life, as in any category, is possible only with a genuine insight on which to build a brilliant ad idea.
We believe that in a communication environment where so much of the work is uninspired, great creative can be a powerful differentiator for a healthcare brand, energizing every aspect of the brand communications.
Client List
Novartis
Ortho McNeil Pharmaceuticals
Catalina Health Resource
Hisamitsu America
LIFE Foundation
Partnership for a Drug-Free America