Report Details
Report by CBR Pharma Insights
Background
Due to decreasing sales growth, the pharmaceutical industry as a whole has seen a steady decline in consumer marketing budgets. At the same time, it has experienced an increase in both competition from generics and oversight by the FDA.
Mass media advertising has long been the cornerstone of brand-building in the US pharmaceutical market. However, in the current commercial and regulatory environment, brand managers are going to need to look for more targeted and creative solutions to both reach and retain potential patients.
In part 2 of a two-part series on sales and marketing to the pharmaceutical industry, this consultancy-style report provides an overview of the challenges facing pharmaceutical companies as they market their products in 2009 and beyond. Opportunities for growth and innovation are discussed in the context of the evolving economic and political climate.
Format/Length: PowerPoint/PDF/50 slides
Reasons to purchase
• CBR Pharma Insights identifies and highlights the key challenges currently facing the pharmaceutical industry in marketing directly to your potential patient population
• Gain insights into today's patients behavior by accessing analysis of CBR Pharma Insights’ proprietary patients marketing survey
• Understand better how the current marketing model is changing and the opportunities that are available for future strategies
• Gain access to CBR Pharma Insights’ analysis on how much financial considerations impact patients filling prescriptions, as well as whether or not they prefer branded products over generics
• Gain a better understanding as to how your potential patients respond to the more innovative ways available to reach out to them, such as email, text messaging, sponsored ads, etc.
• Benefit from our key conclusions, insights, and future directions to best support the challenges being faced in marketing directly to consumers
About CBR Pharma Insights’ StrategicVision reports
• StrategicVision is CBR Pharma Insights’ premier pharmaceutical and biotechnology strategy-based report service
• Driven by key industry trends and events, StrategicVision has been designed to keep you on top and ahead of the curve regarding how the pharmaceutical industry is changing and how these changes will impact your day to day business
• StrategicVision reports enable our clients to see a complete picture of the industry by covering the key issues being faced from both the R&D and Commercial perspectives
• All StrategicVision reports are provided in “consultancy-style” presentation formats enabling our clients to utilize a very user-friendly deliverable to best support the need for use in everyday business processes